Hello, this is the online solution team, thank you for joining us. Today: Let’s answer. Are all customers created equal? What exactly is customer lifetime value? How can I use it to help my business? Needless to say, the customer is good. Without them, your business would be… well, not a business. But does this mean that they all have the same value? Imagine that there is a business called Web App Development. Their hand-made mobile and web applications are popular with all kinds of customers, but they want to focus on attracting and retaining the “right” customers.